Become a Retailer
Welcome, prospective retail partners. As a retailer you are a key touch point for the products you offer, a tastemaker. Our goal is to lean in aggressively with those who want to do the same. This is how we build durable communities together for the years ahead.
Four ways to partner.
Order product directly from us or through our approved distributors: Southern Hobby, GTS, ASM, and Excell.
Have space to host play or trade-night events? Vendor Managed Inventory (VMI) profit-share allocations can lower your upfront cost and ease the pressure of holding inventory while your events calendar unfolds. Ask your rep.
We're ready to assist through our network of distributors that stand ready to handle the complex logistics and EDI connections you require. Reach out and we'll design a wholesale program that fits your needs.
We are not accepting new e-commerce partners at this time, and we ask brick-and-mortar partners to focus on in-person sales. You can join the e-commerce wait list through the retailer application form.
A fast-growing retail segment, broken into categories so you can apply for the one that best fits your role. Details below.
Pick the program that fits.
Full Time + IMC Exclusive
Live sellers that are both full time and exclusive to our products may qualify for Vendor Managed Inventory (VMI) product fulfillment: allocations based on your performance against goals customized for your business, so we can avoid inventory disruptions as you scale.
VMI is provided under a profit-share framework that immediately maximizes your cash flow so you can invest more in growing your business. VMI retail partners are also eligible for promotional support across company-owned channels: our website, socials, and mailing lists.
Part Time and/or Non-Exclusive
Part-time live sellers, or sellers who also carry other products, can apply for Live Selling Allocation (LSA), a wave-based release system giving access to a portion of your needed inventory and/or sealed cases for larger live-selling needs.
You'll still need to tap the secondary market for the majority of your inventory. The best way to "get more" from LSA is to grow your live-selling sales of our products overall.
Special Events
VMI is available for live-selling shows hosted at card shows and other special events. You must already be an approved LSA or VMI retail partner to qualify; these are separate allocations reserved for events, and they generally include promotional support.
The goal is not stream sales from the event crowd. It's being present to create top-of-funnel awareness and curiosity, meeting potential community members where they are. Contact your rep to discuss upcoming events.
Ready to partner?
One application covers every program: specialty retail, big box, e-commerce wait list, and live selling.